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The Brief (in brief)
Design a starting point for a visual identity system for Leap, a new digital-focused sustainability programme from Unilever.
My role on the project
This was a short project to create an easy-to-apply identity that carried the personality of the brand and would be fully developed later.
The switch symbolises a digital choice.
The Leap brand is all about empowering consumers to make little digital choices that all add up to a bigger goal. So the Switch metaphor is designed to be delightfully understated but impactful.
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