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The Brief (in brief)
Design a starting point for a visual identity system for Leap, a new digital-focused sustainability programme from Unilever.
My role on the project
This was a short project to create an easy-to-apply identity that carried the personality of the brand and would be fully developed later.
The switch symbolises a digital choice.
The Leap brand is all about empowering consumers to make little digital choices that all add up to a bigger goal. So the Switch metaphor is designed to be delightfully understated but impactful.
This project received high praise from senior stakeholders at Unilever, and the Leap brand has been rolled out across key markets worldwide and will continue to be developed.
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