Adam is an esteemed, multi-award-winning designer and creative leader specialising in brand and digital experience design, working with globally recognised brands.

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His career started at age 16, after emailing Sir Richard Branson and the Virgin Atlantic team a reimagined concept for their mobile app; he was invited in and later worked in the airline's brand studio. His journey continued when he graduated with a first-class degree in Graphic Design Communication from University of the Arts London's Chelsea College of Art. Adam was grateful to receive a D&AD New Blood Pencil and other leading design awards for his student projects.

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Working at top creative agencies such as Landor & Fitch, Publicis Sapient and today, frog, Adam has used a human-centred approach to beautifully craft brand experiences and lead teams across diverse industries including finance, travel, sport, retail, and automotive. Adam has been involved in many endeavours to create a more inclusive industry, serving as a board member of Publicis Groupe's LGBTQ+ organisation, championing neurodiversity, racial equity, and trans equality, as well as leading his own initiatives that shine a light on creatives in underrepresented communities.