Adam is a multi-award-winning design director specialising in digital experiences and branding, working with globally recognised brands.
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His career started at age 16, after emailing Sir Richard Branson and the Virgin Atlantic team a reimagined concept for their mobile app; he was invited in and later worked in the airline's brand studio. His journey continued when he graduated with a first-class degree in Graphic Design Communication from University of the Arts London's Chelsea College of Art. Adam was grateful to receive a D&AD New Blood Pencil and other leading design awards for his projects.
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Working at top creative agencies such as Landor, Publicis Groupe, and frog, Adam has used a human-centred approach to beautifully craft high value interactive experiences, campaigns and brand systems. Directing and inspiring teams across diverse industries including finance, travel, sport, retail, and automotive. Adam has been involved in many endeavours to create a more inclusive industry, serving as a board member of Publicis Groupe's LGBTQ+ organisation, championing neurodiversity, racial equity, and trans equality, as well as leading his own initiatives that shine a light on creatives in underrepresented communities.