What if we re-imagine online food shopping?
Food is wonderful part of our lives but buying it online is feels like browsing a database. I challenged myself to re-imagine this experience using a human-centred approach.
Project
Web design
Role
Creative director
Idea: Digital aisles
Just like physical aisles, browse every curated aisle from snacks to dairy. It's now easy to breeze through the store while being delighted by unexpected collections. Categorised sliding panels make Aisles easy to navigate, and they contain related articles and recipes to help you get the most out of food.
Idea: Make it easy to discover exciting food
Food is such a big part of our lives. It should be celebrated, and easy to discover new things to enjoy. The Discover tab is also home to recipe pages that let you add the ingredients to your basket with one tap. Personalised food articles from the worlds top writers and chefs all appear in one place. Publishers keep the ad revenue, and readers get exposure to more items.
Idea: a glanceable checkout
Orders are now as glanceable as looking into a shopping trolley and checking you've got everything.
From concept to real world projects
Since publishing this project, I have been approached by multi-billion dollar international grocery brands. I later worked on high-value digital projects for Sainsbury’s, the second largest grocery retailer in the United Kindom.
This project received a Wix Award for Stunning Digital Design and was featured on Wix.com