An unexpected retro-revival report
Design a highly engaging sustainability report for Gucci that boldly goes against the norm of luxury fashion reporting. As Gucci embarks on a new chapter of environmental progress, we begin with those 2 famous words that have signalled the first steps of many great ventures: Hello, World. We're saying hello to a new focus on our world, it's people and environment. The experience is designed to put the planet first. Simple changes such as dark backgrounds reduce the energy needed to display content on OLED displays.
Client
Gucci
Project
Visual identity design
Logo design
Role
Creative Director
Breaking the mould to boost interaction
Corporate reports all follow the same expected formula.
“I want differentiation, otherwise it will be one of the 100 corporate social reports that already exists and every company has.” - Gucci.
Every detail considered
The interface, which mimics a 1984 Macintosh is full of interactive hidden treasures. Users are encouraged to click around and get lost in the experience. I designed custom icons, inspired by Susan Kare's original 1984 Macintosh icons, but with an added Gucci touch. Interactive versions of brand assets such as Gucci’s new sustainability packaging feature throughout the experience.
Designed for discovery
The flexible design means the experience will evolve and grow as new content is created.
Fantastically different from everyone else
Hello, World is truly a world apart from the way the luxury fashion industry reports on its environmental progress. Users become part of an evolving experience that creates conversation and community. A transparent and accessible platform with an added flair that is synonymous with the Gucci brand worldwide.
This project was part of a pitch process and led to a new client partnership with Gucci.
