The Brief (in brief)
Design a new visual identity system for
Flight Centre's FCM, a corporate travel
agency with a refreshing way of doing things.
My role on the project
Lead Designer 
FCM has over 6,500 employees in 100 countries with a global turnover of more than US$5 billion.
The Brief (in brief)
Design a new visual 
identity system for
Flight Centre's FCM,
a corporate travel
agency with a refreshigway of doing things.
My role on the project
Lead Designer 
FCM has over 6,500 employees in 100 countries with a global turnover of more than US$5 billion

To stand out from their traditional competitors, every touchpoint needed to show that FCM does things differently.

Process from initial sketch to final identity 

Result

The new identity launched in 100 countries and was met with great excitement from teams and clients around the world. 

FCM produced a thank you film with global team members celebrating the brand launch with signature green confetti. 

Adam Marsh

Visual Identity, design system
and applications

Sean Hagan

Animation

Lara Freeman

Logo typography 

James Staniforth and Victoria Twal

Advertising copywriting

The aim was to design a new language for travel. The green Journey Line is the signature asset, with interchangeable Transit Kit parts, which each represent a different way to get you from A to B.

 © 2011-2021 Adam Marsh. All rights reserved.

 © 2011-2021 Adam Marsh.

All rights reserved.