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The Brief (in brief)
Design a new visual identity system for
Flight Centre's FCM, a corporate travel
agency with a refreshing way of doing things.
My role on the project
Lead Designer
FCM has over 6,500 employees in 100 countries with a global turnover of more than US$5 billion.
The Brief (in brief)
Design a new visual
identity system for
Flight Centre's FCM,
a corporate travel
agency with a refreshigway of doing things.
My role on the project
Lead Designer
FCM has over 6,500 employees in 100 countries with a global turnover of more than US$5 billion
To stand out from their traditional competitors, every touchpoint needed to show that FCM does things differently.
Process from initial sketch to final identity
Results
The new identity launched in 100 countries and was met with great excitement from teams and clients around the world.
FCM produced a thank you film with global team members celebrating the brand launch with signature green confetti.
The project was featured in many travel publications and was awarded for 'Best visual identity from the professional services sector' at the 2022 Transform Awards.
Adam Marsh
Visual Identity, design system
and applications
Sean Hagan
Animation
Lara Freeman
Logo typography
James Staniforth and Victoria Twal
Advertising copywriting
The aim was to design a new language for travel. The green Journey Line is the signature asset, with interchangeable Transit Kit parts, which each represent a different way to get you from A to B.
