Pride in full colour
The challenge was to create a vibrant, bold, and inclusive visual identity for Égalité (ee-gal-it-ey), Publicis Groupe's global LGBTQ+ network. The goal: capture the group's confident, fun, yet credible essence, while resonating with over 75,000 employees across iconic agencies like BBH and Saatchi & Saatchi. Égalité's mission is to educate, empower, and celebrate diversity and inclusion worldwide, and the new identity needed to reflect this impactful role.
Client
Publicis Groupe
Project
Visual identity design
Logo design
Role
Creative director
Art direction
United in Pride
The new Égalité visual identity burst onto the scene, spreading excitement across Publicis Groupe's global network. Now, it's splashed across everything from uprgraded comms. and social media, to international events, amplifying Égalité's mission to empower and celebrate.
105
Countries where Publicis
Groupe opperates
75k
Publicis
Groupe employees
200%
Increase in
event sign-ups
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