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The Brief (in brief)
Design a stand-out visual identity system for The Mantra, a new marketing podcast that cuts through the noise.
My role on the project
The full name of the show is The Mantra, Lessons in Life and Leadership. Each week, the host sits down with titans of the marketing industry, to share the valuable insights and learning that shape some of the biggest brands.
To emphasise the power of words, the brand identity is highly typographic.
Inspired by the repetitive rhythm of Indian mantras, the visual identity features a repetition of key graphics to create a confident beat and sense of movement.
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