Moore's law is the prediction made by American engineer Gordon Moore in 1965 that the number of transistors per silicon chip will double every year. My challenge was to visualise this theory of exponential doubling.
I wanted to take the theory out of the world of computing , so it would feel more relatable and easy to grasp as a concept. My intention was also to bring a light hearted sense of joy to the work that anyone could easily understand. If a chocolate bar or ice lolly expanded at the same pace of computing, it would be pretty extraordinary!