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Designing an new passport for Great Britain

A bold cover design for the passport of the United Kingdom. The coat of arms spreads cover to cover, wonderfully revealing itself every time the passport is opened. As passports are read sideways by customs officers and passport machines, typography runs vertically across each cover, creating iconic moments when the document is in use. Designed to make a statement with a royal purple and confident red, this new passport portrays a modern United Kingdom to the world.


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