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The Project
After responding to a brief from retailer John Lewis and Partners to reinvent part of their in-store experience, I was awarded a renowned D&AD New Blood Pencil.
The brief was to design an in-store experience; a new way to shop that attracts press and shows that their brand is forward-thinking and still relevant for Generation Z shoppers.
My Role
Everything; from research and ideation, to branding and 3D spatial design.
Process and development
This project was awarded a D&AD Pencil and published in the D&AD Annual.
I created “Here & Now”, an enchanting exhibition space that showcases this month's most loved products.
For customers, it’s an engaging, playful exhibition, but behind it is retail data and intense core human psychology that prompts sales, builds trust and entices a new demographic.
An emphasis on
play and discovery
This store experience has less emphasis on hard selling, however, guests are subtly reminded that everything they experience in this space is available to buy in this store, and with the Never Knowingly Undersold price promise from John Lewis, there’s no better place to buy them. Guests are nurtured in a light, warm and welcoming space.
Empower guests with all of the information they really want to know
This store experience has less emphasis on hard selling, however, guests are subtly reminded that everything they experience in this space is available to buy in this store, and with the Never Knowingly Undersold price promise from John Lewis, there’s no better place to buy them. Guests are nurtured in a light, warm and welcoming space.
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