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The Project
After responding to a brief from retailer John Lewis and Partners to reinvent part of their in-store experience, I was awarded a renowned D&AD New Blood Pencil.
The brief was to design an in-store experience; a new way to shop that attracts press and shows that their brand is forward-thinking and still relevant for Generation Z shoppers.
My Role
Everything; from research and ideation, to branding and 3D spatial design.